Priya Raghubir - Batch of 1980

Alumni in News ! Priya Raghubir ! Dean / Professor /Author
Stern School of Business , NYU, USA
BBAFS (1968 – 1970, 1973 – 1980)
Priya Raghubir (Batch of 1980) is the Dean Abraham L. Gitlow Professor of Business and Professor Marketing at the Stern School of Business, New York University. She has been at NYU for over 12 years. Prior to joining NYU, Priya was at the Haas School of Business from 1997-2008. She started her academic career at the Hong Kong University of Science and Technology where she worked from 1994-1997.
In her academic career she has published over 70 papers in reputed journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Experimental Psychology, and Journal of Personality and Social Psychology. Her work has been presented over 200 times at schools, conferences and roundtables, including at Harvard, MIT, Chicago, Cornell, UCLA, USC, Wash-U, Wharton, Columbia, Dartmouth, Stanford, Berkeley, Oxford, LBS, ESSEC, INSEAD and IESE.
Her work has been cited over 7,500 times with 22 papers cited over a 100 times, and 10 papers cited over 250 times. Some of the effects she has documented have received widespread media attention from media aggregators (e.g., Associated Press, Bloomberg), print media (e.g., Financial Times, Wall Street Journal, LA Times, New York Times, The Telegraph etc.), radio (e.g., NPR, BBC, Radio New Zealand etc.), TV (ABC News, Business News Network, Channel 11, CBS News, CNBC, CNN, NBC News, PIX 11, Reuters TV etc.), magazines (Bon Appetit, Business Week, Fashionista, National Geographic, Newsweek, Money Magazine, Psychology Today, Time Magazine, Town and Country, Wired etc.), and various websites (e.g., Bisnow, Business Insider, BuzzFeed, Huffington Post, Ozy, TheStreet, WalletHub, Yahoo! Etc.), as well as some business documentaries (e.g., Coke vs. Pepsi), and have their own Wikipedia page (e.g., The Denomination Effect).
Her research interests are in the areas of the subjective value of money, behavioral aspects of price promotions, visual information processing, health perceptions, and memory and context effects with managerial implications for pricing, packaging, advertising, and questionnaire design, and consumer welfare and public policy implications for spending as well as health.
Her teaching interests include the marketing core, marketing research methods or customer insights, consumer behavior, and branding. She has taught at the undergraduate, day time MBA, evening part-time MBA, executive MBA levels, and PhD levels. She has done executive education in the US, China, and India and consulted for companies including Google, Adobe, Bio-Rad, Boston Scientific, Daimler-Chrysler, and Mastercard.
After completing her high school from Bal Bharati Air Force School (as it was then called), in 1980, Priya studied Economic Honours at St. Stephens College in Delhi University. She then did her MBA (or, more appropriately, PGDM) from IIM-Ahmedabad focusing on Marketing and Finance. She joined the Tata Administrative Service and worked, among other projects, on the launch of Titan Watches. Subsequently, she worked for Citibank in Delhi, Bombay, and Hong Kong, before finishing her corporate career at Jardine Fleming Investment Bank. Priya joined NYU-Stern as a PhD student in 1991 and specialized in consumer psychology.
Notable academic and professional achievements include gold medals (AISSE, 1980; Delhi University, 1983), Industry-scholarships (IIMA 1984, 1985), Academic Fellowships (Stern, NYU), MSI Young Scholar recognition (2001), being names an MS1 Academic Fellow (2020), Best Reviewer awards (JCP2009, JCR 2007, 2017), teaching awards (Stern, 1994, Berkeley, 2002, NYU 2010), best paper nominations and awards ( JR, 2004; CMR 2017; SCP, 2018), and rewards for service (Stern, Inaugural Leadership Award, 2014)
Currently, she is serving as the Editor of the Journal of Consumer Psychology – Research Reports which is a premier journal in the field of consumer psychology.
Kudos ! and Best Wishes !
Team OSA
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