Leading Author & Accomplished Marketer.

 

, (Batch of 1997), is the Author of several Best Selling books. “How I Became A Farmer’s Wife” published in 2018 by Harper Collins and has been optioned by a leading production house for movie rights. Her other books include “There’s Something About You (2015)” / “Sorting Out Sid (2014)” / “Just Married Please Excuse (2012)”. She has also authored two children’s book, “Peanut has a Plan (2016)” and “Peanut vs. The Piano” (2018)

She has had a strong career as a Marketing Leader for over 17 Years in FMCG, Digital, Tech and Food / QSR Business. Her experience spans leading categories for growth across Start-Ups and MNCs.

Post AFBBS, she did her B.Com from SRCC, Delhi University and then pursued her MBA from Indian Institute of Management, Bangalore, 2002 where she was in Director’s Merit List (Ranked 6th). She also won the Aditya Birla Scholarship while at IIMB.

Over the years, she has held several roles including Marketing Director At Pizza Hut / VP – Global CSR & Diversity at Genpact / Marketing Head at Dyson Technologies India / Marketing Head at Hindustan Times and Brand Manager at Hindustan Lever Ltd.

She is an amateur Musician, a Licensed Zumba Instructor, Volunteer worker and Yoga enthusiast. She is a Certified Coach, trained in the Erickson Solution Focussed Coaching model.

Yashodhara is a Tedx speaker on the topic of designing a full life by exploring multiple hidden dimensions. Bit.ly/yashontedx

She is currently switching tracks from the corporate space and studying Transactional Analysis Psychotherapy. Along with her coaching credentials, she intends to work in the space of wellness and pursue her passion of helping people live their fullest lives.

Say’s Yashodhara – “I spent twelve full years in AFFBS; it was the home for my growing up – so many ups and downs. For some reason, what I recall most vividly is the greasy alu-tikki-burger in the canteen. It was a incredibly tasty snack, but its memory represents friendship, recess, gossip, an escape from boring tiffins, giggling at clowning boys, envy for popular girls, admiring the seniors and sighing about our teachers. Schooldays weren’t perfect… but they were wonderful. In fact: My latest book is a memoir where school is featured. Bit.ly/ThoseDaysinDelhi “

 

Kudos !